Significant changes are coming to Google Analytics

Google search on a computer screen

Google Analytics will soon stop logging IP addresses and phase out older versions to maintain privacy standards. As international privacy laws become more complex and consumer privacy standards increase, these changes occur. Specifically, Universal Analytics (UA), the web-based legacy analytics product, will be permanently shut…

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Why your website shouldn’t be free

Frustrated person in front of a website

I routinely have clients come to me who started building their websites and threw in the towel. There are many do-it-yourself (D-I-Y) web builders, and creating your own website can seem like a quick-fix solution to getting your business online. However, a D-I-Y website is…

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In loving memory of Jessie

Glenn and Jessie

In January, I said goodbye to my Mom. She had dementia late in life, but she was a very successful business owner before that disease took over. My Mom was fondly referred to as “The Purse Lady.” She designed, sewed, and sold thousands of handbags.…

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