Summer is the perfect time to give your website a little attention. Before the fall rush hits, it’s smart to take a step back and make sure your site is running smoothly, loading quickly, and showing the right content to the right people. A quick mid-year check-in doesn’t have to take long—but it can make a big difference in how your site performs for the rest of the year. Here’s a simple checklist to help you stay ahead of the curve.

1. Speed Tune-Up

Website speed affects everything—from user experience to your position in search engine results. If your site feels sluggish or your bounce rate is high, it’s time to dig into performance.

Here’s what to check:

• Remove unused images and files – Old media files take up space and can slow things down. Deleting unused images, PDFs, and backups can give your hosting a little breathing room.
• Re-optimize media – If you haven’t compressed your images or enabled lazy loading, now’s the time. Use tools like TinyPNG or ShortPixel to reduce file sizes without sacrificing quality.
• Update your caching plugin – Make sure your caching tool is active, updated, and configured correctly. If you use a plugin like WP Rocket or W3 Total Cache, double-check the settings or contact your developer for help.
• Consider a performance audit – If you’re not sure where to start, I can run a speed test and recommend the right fixes using tools like PageSpeed Insights or GTmetrix.

2. Content Check

Is your content still doing its job? A mid-year review helps ensure your messaging is on point, accurate, and relevant to the season.

Things to review:

• Seasonal updates – Make sure you’ve removed any outdated winter or spring promotions. Update calls to action and featured services to reflect what you’re offering this summer and fall.
• Blog content – Skim your recent posts. Are they still helpful and timely? Consider removing or updating anything that feels stale. Even small tweaks can give your content new life in search results.
• Broken links and outdated info – Double-check links, pricing, team bios, contact info, and service details. A quick once-over helps avoid confusion or missed opportunities. You can use Broken Link Checker if you’re using WordPress.

If you’re short on time, I can help with content edits or create a plan for adding fresh blog posts.

3. Mobile Audit

Over half of your visitors are probably using a phone or tablet to view your website. If the mobile experience is clunky, they might not stick around.

Test the following:

• Navigation – Is your menu easy to open and use? Can visitors get to key pages without frustration?
• Forms – Fill out your own contact form from a mobile device. Are the fields easy to complete? Does the confirmation message display properly?
• Readability – Scan your site on different screen sizes. Make sure font sizes aren’t too small, and avoid long blocks of text. Proper spacing matters—especially on tiny screens.

Don’t assume your site still works on mobile just because it did last year. Themes and plugins change—so it’s worth retesting.

4. Bonus: Check Your SEO Foundation

Keeping your website updated helps SEO, but don’t forget the basics.

• Meta titles and descriptions – Do they reflect your current services and location? If you’re not sure, you can use Yoast SEO or Rank Math for guidance.
• Page URLs – Are they still clean and keyword-friendly?
• Alt text – Are your images described clearly for search engines and accessibility tools?

A clean, optimized website sends the right signals to Google—and makes it easier for customers to find you.

Why a Mid-Year Website Audit Matters

Websites age quickly. A few small issues today can grow into bigger problems later—especially if they go unnoticed for months. A mid-year check-in gives you time to handle updates without the pressure of year-end deadlines or peak-season traffic. Whether you do it yourself or ask for help, a little maintenance now saves a lot of stress later.

Want Backup?

If you’d rather not dig into performance tools or audit plugins, I can help. My mid-year audits are quick, affordable, and tailored to your website’s needs. I’ll review your site, flag the most important issues, and share a plan for fixing them—without overwhelming you more to-dos this summer!