Meet my client: Donald Bastiste, Keith Bruce and Jill McCormick first contacted WebCami Site design in 2013 to build a WordPress website to accompany their main brokerage website. A year later, we converted Sound Point Real Estate from Graphical Data to a WordPress website as well.
What was needed: Originally, we created their website with the added feature of an IDX. Over the years, the popularity of online searches via the NWMLS made the IDX feature less desirable. We disabled this feature and paired down the website to focus on services and company history.
Proven results: Page load performance improved dramatically after the IDX was removed. The website's Google Lighthouse scores improved by over 20 points.
Remember this! If your website is 3-5 years old, you need to consider a redesign. Older WordPress themes can create poor page load speed and this will affect your Google rankings.