Electrical Contractor Website Design
Revamping a Legacy Brand with a Mobile-Responsive, Modern Web Design
Introducing My Client:
Founded in 1951, Nelson Electric is a leading electrical contractor serving Seattle and the Puget Sound area. With decades of industry experience, Nelson Electric needed a web presence that matched its reputation for excellence.
The Task at Hand:
Nelson Electric’s website hadn’t been updated since 2013, resulting in poor performance on Google due to its lack of mobile responsiveness. Additionally, the company had recently refreshed its branding and marketing messages, which needed to be reflected in a new, modern website.
A Team Approach:
To achieve Nelson Electric’s goals, the company hired a marketing coach and a copywriter to update their outdated content. We then incorporated these fresh marketing messages and new, high-quality images into a custom website built with Beaver Builder. The design is fully responsive and allows the Nelson Electric team to make updates independently, ensuring their site stays current.
Tangible Outcomes:
The transformation of Nelson Electric’s website was dramatic (see before and after photos below). The new, mobile-responsive site not only enhances user experience across all devices but also strengthens the company's online presence and reputation as a top electrical contractor in the Seattle area.
A Tip to Consider:
If your website isn’t mobile-responsive, it’s impacting your search rankings and outreach. An outdated website can misrepresent your business online, so consider a redesign to keep your web presence as strong as your brand.
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