Black Pine Spas

A WordPress theme change that removed an unused shopping cart.

Meet my client: Black Pine Spas is a retail spa store located in Edmonds, Washington.  Owner Rob Kaplan was looking to update his website and simplify the site navigation for his online visitors.

What was needed:  We needed to widen the profile of the site so it had greater impact on mobile devices.  We also needed to trim the options for site visitors and remove an unused shopping cart system.

Our solution: We chose to use the Webcami Page Builder to create a very customized and updated design and pair that with a Genesis framework theme.  We also entered extensive 301 redirects so the site didn't lose any Google placement in the transition.

Proven results: One main feature is the ability to highlight upcoming store events and sales on the website with ease.  With the WebCami Page Builder, we are able to save modules for those events and activate them when needed.

Remember this! You can't forget to use 301 redirects when changing the structure of a website navigation.

A view of BLACKPINESPAS.COM before.
Before view
Black Pine Spas mobile view of website

Visit Site: http://blackpinespas.com/

Details/Features:

  • Genesis Framework
  • Digital Pro Theme
  • Webcami Page Builder
  • Page speed optimization
  • Webcami Care plan for WP updates, backups and virus scans